Greenlands Fruit – A Tale of Freshness, Quality & Partnership

In the fast-paced world of wholesale food supply, finding the right tools and partners to streamline your business can be a game-changer. For Greenlands Fruit, a family-owned business with 32 years of experience in the industry, FoodByUs has become an indispensable ally. Let’s explore the ways in which FoodByUs has enriched the Greenlands experience through the words of Vince, one of the co-owners and brothers behind this thriving business.

About Greenlands

Greenlands Fruit had humble beginnings when Vince’s parents, Chris and Frances, started it 50 years ago. They began with a milk bar in Wantirna, which evolved into a convenience store offering groceries, fruits, and vegetables. It then grew into the market-leading business we see today. 

The family’s commitment to quality and local sourcing has been unwavering. Vince explains, “We’re all about supporting Australian products, especially Victorian farmers. Our focus is on everyday fruits and vegetables, bought directly from farms.” What sets them apart is their dedication to delivering top-tier produce. Vince emphasizes the importance of working closely with farmers and growers.

Seamless Operations with FoodByUs

‘FoodByUs allows us to save time, reduce risk, do reporting, and quickly resolve issues. We can focus on what we do best—procuring, providing, and distributing quality fruit and vegetables while leaving the accounts side to FoodByUs.’

Since many of their buyers have started placing orders through FoodByUs, Greenlands Fruit has taken their business to new heights, making the ordering process more efficient and productive. Vince elaborates that FoodByUs’ Digital Catalogue makes managing products quick and precise. Aligning SKUs means there’s never a chance of miscommunication, confusion or error when it comes to availabilities, pricing and logistics.

Time savings is a significant benefit that FoodByUs offers, with a simple export or direct integration with Vince’s main system. He wastes no time with consignment slips and production reports for picking, packing and invoicing. Vince also points out that the presence of a dedicated team on the road driving the business is a huge advantage and frees up time so he can focus on other things. This collaboration creates a seamless partnership, resulting in efficient order management, faster problem resolution, and clarity in finalising payments.

‘It’s a partnership, and it’s all about working with people you can trust.’

When asked about his experience working with FoodByUs, Vince’s enthusiasm is palpable. “FoodByUs is amazing, blessed to be part of the team.” Greenlands Fruit is especially impressed with the level of support and the ability to have real conversations. “It’s a partnership, and it’s all about working with people you can actually work with,” he says.

“Technology may evolve, but the power of personal connections remains constant,” Vince notes. This partnership with FoodByUs has given Greenlands opportunities to have meaningful conversations and collaborate closely with a shared vision of success.