Australia’s largest independently-owned liquor wholesaler. Our vision is to be Australia’s most innovative service-driven beverage wholesaler. We constantly seek to evolve because Evolution is Paramount.

Founded by Mark & Christine Rowe in 1992 out of a garage in Melbourne’s inner-north, Paramount is now run by their two sons Nathan and Leigh Rowe who over the past 5 years have grown Paramount to be Australia’s largest family-owned on-premise liquor wholesaler, with warehouses in Victoria, New South Wales & South Australia. Our vision is to create the best food & drink culture in the world and to be Australia’s most innovative service-driven beverage wholesaler, providing our customers with world-class experts, insights & solutions.