Learn More About
FRESH GENERATION
Founded in 1993 by Gerry Katiforis, Fresh Generation has developed a reputation as Melbourne’s premier wholesale fruit and vegetable suppler. Produce is sourced directly from local growers and has enjoyed a long relationship with Glenora Heritage Farms. Fresh Generation was established to supply fresh fruit and vegetables to the food service and hospitality industry of Melbourne. We supply our clients with native Australian produce, free-range eggs, along with the full range of fresh fruit and vegetables pealed and processed.
Who We Are
Order from FRESH GENERATION (and any supplier you like) via FoodByUs – your free to use one-stop-shop
FoodByUs is an all-inclusive system for hospitality venues, dedicated to cutting food costs, improving cash flow, saving time & streamlining procurement processes.
- Cut your COGS by 25%
- Reduce errors and cut mistakes by 95%
- Save time by ordering up to 4x faster per week
Book a demo to learn more about our wholesale ordering solutions, including digital order management, accounting integrations, payment options, issue resolution, onboarding & support.
Our Customers
Trusted by 1000’s of venues across the country
‘FoodByUs takes the guesswork out of doing your job’
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